| Coca-Cola, Popular Music, and the FIFA World Cup - Teaching Note |
| 作者姓名：David Allan; |
| 商品類型： | 商品編號：8B16A045 |
| 出版日期：2016/09/30 | 內容長度：8 頁 |
Teaching note for product 9B16A045.
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| Coca-Cola, Popular Music, and the FIFA World Cup |
| 作者姓名：David Allan; |
| 商品類型：Case (Field) | 商品編號：9B16A045 |
| 出版日期：2016/09/30 | 內容長度：10 頁 |
The Coca-Cola Company (Coca-Cola), the brand that “taught the world to sing,” was widely considered to be the leader when it came to music marketing. The 2010 and 2014 Federation Internationale de Football Association (FIFA) World Cup games provided an ideal backdrop for analyzing Coca-Cola’s success in music marketing. While the company’s marketing approaches were similar in both World Cup games, they differed in their delivery and results. In 2016, .....more
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